Share of voice (SOV) is traditionally a measure of your advertising share compared to competitors. If you like it and you want a paid version, Ubersuggest is still WAY more affordable than Ahrefs. You can sort and filter these by search volume, keyword difficulty, SERP features, CPC (cost-per-click) data,. . Even though backlinks tracking is pretty much equal , and Moz has the upper hand when it comes to on-page SEO , it, unfortunately, isn’t enough to sway us in their favor. Cons. Ubersuggest. Ahrefs. However, I suggest you do further keyword research before ruling a competitive niche out entirely. Use Ahrefs Site. Even though Ahrefs suggests more keywords, SEMrush lets you look at a larger volume of keywords daily, no matter which plan you opt for. Keyword Prioritisation (PLUS How to. Get these metrics and more. 4 billion of those keywords are for the US alone. The 10 Best Competitor Analysis Tools to Use in 2023 1. Most of the features inside Ahrefs are designed for marketing professionals. Here, we’re using moz. Ahrefs pricing starts at $99 per month for the Lite plan, which includes access to the backlink and keyword research tools, as well as limited site audits and competitor analysis. g. If you want a solution for competitive research only, then SpyFu is a great option. This will show you keywords where you’re ranking below your competitors. It is ideal for competitor analysis because it generates detailed reports on your competitors’ link building, paid and organic keywords, and ad marketing activities and strategies. Building and maintaining a strong online presence is challenging, much like growing a healthy plant in a crowded garden. Clicks – Some searches result in clicks on multiple search results, while others might have none. SpyFu is a competitive intelligence tool for online marketers. June 3, 2021 28 min read. Cancel anytime. 2. From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword research tool. However, Semrush shows a lot more data in its keyword research report, including PPC, making Semrush a more suitable tool for in-depth keyword research. To make things a bit easier we generate a list of keywords for you based on what is working for your competitors. 3. 1. All you need to click is the question mark arrow in the bottom right of the window. 4. Ahrefs also offers comprehensive competitor analysis and research capabilities, helping users to identify and analyze their competitors' strengths and weaknesses. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Sam Oh is VP of Marketing at Ahrefs. The company was founded in 2010 by Dmitry Gerasimenko and is headquartered in Singapore. It’s an all-in-one digital marketing platform that comes with dozens of tools for competitor research, SEO, content marketing, PPC, and social media marketing. SEMrush’s “Guru” package costs $ 199 and offers pervasive features and solutions. Ahrefs empowers users to uncover relevant keywords that resonate with their target audience. Advanced Web Ranking for reporting. Check your organic traffic in Ahrefs’ Site Explorer. 4. From backlink analysis to keyword research, it is immensely useful in growing your organic traffic, monitoring your competitor’s keywords with it's robust keyword research tools, and helping you. In contrast, upgrading to the standard version of. They have a huge keyword database with 19. SEMrush is hands down the lead competitor research tool. So, you can do SEO, content marketing, competitor research, and social media marketing all from this single tool. #7: Pop a Few “Seed” Keywords into Keywords Explorer. This service analyzes business links and domain performance to help clients stand out. However, there are many other tools in the search engine optimization industry that do essentially the same thing as Ahrefs, and. Go Ahrefs! Snooping on competitors: While Ahrefs isn’t a tool specifically designed to gather competitive data, it does a rather good job at it. Semrush vs. Ahrefs provides several reports to help you do backlink analysis. This video shows you how to do basic backlink research using Ahre. Find plenty of potential keyword opportunities using SEO Competitor Research and Keyword Research tools. Limited SEO features: Some. Go to the Backlinks report. It can show you the competition’s organic keywords, backlinks, and pay-per-click campaigns. Using Ahrefs for competitor analysis:. It has different toolkits like SEO toolkit, content marketing toolkit, competitive research toolkit, etc. Spy on your competitors. 4B visits in 2020. Now the tool will show you all the backlinks pointing to your competitor’s site. 4. Use Ahrefs’ Site Explorer to check out the website’s traffic and backlinks. Broken links. Not too bad, but not very. Ahrefs is an all-in-one research tool that can be used for competitor analysis in search engine optimization and content marketing. 5 penny more than Ahrefs Lite. These three tools make the Ahrefs Site Explorer an all-in-one research tool, including organic traffic research, backlink analysis, and paid traffic research. Get 7 days of full access to all toolkits. This gives you a clean, strong and ready to build on platform to attack your competitors from. Ahrefs has built a reputation as a robust SEO software, and one which is particularly solid for backlink analysis and keyword research purposes. Limited SEO features: Some features like. How to target keywords 5. 1. On the surface, Serpstat’s SEO research report is exactly the same as Ahrefs and SEMrush. Seed keywords. ClickUp 2. But just like a good set of gardening tools can make all the difference,. It is a paid tool and is considered one of the best SEO tools on the market. SimilarWeb – An all-in-one competitor research tool, SimilarWeb allows you to do the competitive keyword analysis and spy on more than just the keywords your competition ranks for—you can also look at their PPC spending, their keyword data, and how their traffic breaks down by source, and even geographic region. SEMrush’s features include keyword research, site. How can I use Test Backlinks Ahrefs to outrank my competitors? Test Backlinks Ahrefs allows you to perform competitive analysis by uncovering your competitors’ most valuable backlinks. This helps in optimizing website content and improving organic search rankings. Ahrefs is one of the most powerful SEO tools on the market. Once you’ve established there’s been a Google update, you’ll need to check its date against your total organic traffic to see if there’s been a drop at the same time. . Briefly put, it’s like learning from others’ triumphs and blunders – a clever way to stay steps ahead. You can find content and keyword gaps that you’ve missed. Raven Tools. Majestic – Best alternative to Ahrefs’ Site Explorer tool (backlink analysis). 0. The Ahrefs dashboard is overall less cluttered than SEMrush. Ahrefs is one of the best keyword research tools available on the market. 1 Keyword research. It is an indispensable addition to your arsenal if you are committed to improving your website's performance and search engine rankings through comprehensive competitor research. Seobility. Google Trends Keto Diet 1. From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword research tool. Ahrefs is a great tool for SEO professionals. Competitive Research. Email alerts – A feature you can also find in tools like Ahrefs that lets you set up notifications when a competitor’s site ranks for new keywords. The Positions Explorer (the star of the. Here’s an easy way to find them: Go to Site Explorer. Google AnalyticsCheck Their Organic Search. Learn how to use Ahrefs for SEO and to get more traffic to your website. But in our experiment, we found that GKP almost always overestimates “true” search volume and is only. Ahrefs Keywords Explorer: Best for Keyword Research and SERP Insights Ahrefs Keywords Explorer is a comprehensive keyword research tool that offers valuable insights to YouTube creators. 4. Ahrefs is one of the best keyword research tools in the market, and the reason is missing from the above list is that it does not offer a free version or trial. Teams can benefit from automated reporting, WL, and the extra user seats included in most subscription plans. Ahrefs has a comprehensive keyword explorer. A month later, I removed them. Moz Pro. 2. Semrush – Best Ahrefs alternative overall. Ahrefs Competitor research. Here, we’re using moz. While Ahrefs helps analyze backlinks, Semrush outperforms it in all three categories: backlink database size, backlink reports and tools, and backlink auditing and building. Market research is a process of gathering, analyzing, and interpreting information about a given market. I have used this and it always comes with more features in their update, its site, domain and batch analysis is appreciable features. Enter a competitor’s website in Site Explorer and open the Top Pages 2. Especially for keyword research, Semrush is great. 0 report. Get the template. Ahrefs. However, I suggest you do further keyword research before ruling a competitive niche out entirely. Seed keywords are the starting point of your keyword research process. Ahrefs' rank tracking tool provides detailed graphs, competitor comparisons, and email notifications for important changes, making it a favorite among SEO professionals. So the first step is to find competing pages in one of two ways: Search Google for your target keyword. It also lets you check competing domains and pages to identify new opportunities. 2. Cons. Link growth. And it ranks number one among Ahrefs alternatives. Expedia’s traffic decreased by more than 80% year-over-year during April 2020, the apex of the pandemic. You can use Ahrefs’ “Site Explorer” option to evaluate a competitor’s paid search efforts. Detailed Review: Ahrefs. After using ahrefs and SEMrush for. Search any competing site’s backlinks and reverse engineer their strategy to outrank them in the SERPs. Like the other SEO tools I’ve covered in this post, Moz isn’t just a backlink checker. The platform lets you conduct targeted keyword searches. Plus, they can take advantage of competitor insights. Pricing. Overall, I found Serpstats’s PPC research to be really good. Using each of these tools, you can perform an analysis of a competitor or compare their domain vs. Sleep Foundation didn’t have any data here, so let’s look at another competitor: Sleepopolis. Powered by seriously big data & trusted by top SEOs. com. Semrush. Instead of building links to pages, I figured the easiest way to test this would be to remove links to a page and see what happened. On the other hand, Ahrefs also offers a comprehensive competitor analysis, but seems to emphasize too much on backlinks instead of going for an all-round approach like Semrush. , with over 1. Filter and group non-targeted keywords together based on their real-time metrics using Keyword Manager. SEMRush is a digital marketing toolkit brimming with features and is widely regarded as the best Ahrefs alternative available today. Serpstat. Peak behind the curtain to see what growth tactics are working for your competitors. 1. 1. It’s one of the most popular and trusted marketing toolkits around and is used by some of the world’s biggest brands, like. With this backlink checker tool powered by SEMrush, you can see the top backlinks pointing to a specific domain. The top-ranking pages are your competitors. Whilst Ahrefs is among the most well liked Search engine. When comparing Moz’s backlink data against Ahrefs’, it’s clear that Moz doesn’t have as much data at all, which makes for less well-informed decisions. Make a copy of the spreadsheet by clicking here. Brainstorm “seed” keywords. This goes above and beyond your usual free audit tools and gives you an incredibly clear picture of your site. Ahrefs Overview of Ahrefs. You can also use Ahrefs. The formula to calculate share of voice is: SOV = Brand visibility value. Traffic analytics. Introduction Regarding search engine optimization (SEO), keyword. Nozzle for data visualization. Semrush is the world’s leading keyword research and competitor analysis service for online marketing and one of the most popular SEO tools on the market. 5. Here are our favorite 3: 1. Ahrefs is a popular SEO tool that’s widely touted for its ease of use. Ahrefs helps you do the following: Optimize your website; Analyze. Mangools – Easiest Ahrefs alternative to use. 88% and. S. 6 billion web pages. AhrefsStep-by-step to Competitor Research using Ahrefs. For example, Pepsi and Coke are competitors because they sell the same thing to the same market. One thing we really like about Ahrefs is its keyword data as you can get access to over 7 billion keywords and 1 billion pieces of content (along with the. Keyword Research. SEMrush and Ahrefs are the two most popular search engine optimization and digital marketing tools on the internet. Just like many of its contemporaries, Ahrefs also offers organic search reports to its users. 95, $ 0. SEO Tester Online for an all-in-one SEO suite. Like Ahrefs, Semrush offers tools for keyword research, rank tracking, competitor analysis, site auditing, and more. This software solution was designed with digital marketers in mind as they. Audit Your Website. 4B visits in 2020. You’ll see a list of keywords where your site ranks in the top 20 positions in the SERP (but you can easily expand this in the filters), which means these keywords are attainable. 1. Matches core Ahrefs features. The analysis below reveals a list of ads Asana is running. You can simply search the domain of your competitor and take an overview of their ad copy, keyword position, and traffic and spend. 6. . ”. Click on “+ Keyword filters” to find the “Keyword” filter and use the “Doesn’t contain” rule. Similarweb may have the most accurate data… at a. SE Ranking allows users to access comprehensive data on both organic and paid competitors, which is regularly updated. Just like many of its contemporaries, Ahrefs also offers organic search reports to its users. Here’s how its interface looks like;Keyword research: Ahrefs offers a robust keyword research tool that helps in finding relevant keywords with high search volumes and low competition. Keyword database update + improving search traffic estimations. Ahrefs allows users to perform in-depth competitor research by analyzing their competitors' backlinks, keywords, and rankings. Breadth. In Google’s Keyword Planner, you can get search volume and traffic estimates for keywords you're considering. I was very surprised and impressed when I took the tim. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Ahrefs Support. Considering alternatives to Ahrefs? See what SEO Tools Ahrefs users also considered in their purchasing decision. Earlier in March 2023, we updated our keyword volume estimates with the intention to make them more accurate. Get an Overview of the Seed keyword; Find New Low Competition Keywords for the Seed Keyword; Check existing competition against a Keyword List ( up to 100 at a time) to decide if you should go after the keywords or not; The Semrush. Alerts: Set up alerts for your campaigns. See what keywords your competitors rank for in search and how much traffic each keyword brings them. It is packed choke-full of SEO features, enough to cover the. It does this by calculating a Keyword Difficulty score from 1 to 100, with 100 being the hardest. In most cases, you just type your competitor’s domain into the tool and it spits out the. At least according to this test, their support looks to be responsive and helpful. You can select the target keywords based on different search engines, which is a big plus. S. At $39/month, SpyFu costs much less than Ahrefs. Construct regex. Its primary functions include competitive analysis, URL ranking, Keyword research, backlink audits, etc. Similarweb 3. With over a decade of practical experience in SEO and digital marketing, there’s nothing that excites him more than perfectly optimized and scalable processes. Ahrefs Keyword Research Tools. So, it makes sense that Ahrefs seems to prioritize these metrics. com received 31% of traffic share, a 14% lead over its closest competitor realtor. Not too bad, but not very. Overall, both tools are great and we enjoy working with each of them here at Siteefy. . By thoroughly analyzing your competitors, you can gain valuable insights and uncover untapped opportunities. Surfer. Ahrefs 4. Ahrefs. The two top SEO tools on the market compete for the attention of webmasters, but which is the best? Here, we compare Ahrefs and SpyFu, and discuss which one is more appropriate for your needs. For example, Ahrefs gives you a Keyword Difficulty (KD) score for organic SEO, while Google Keyword Planner reveals competition levels for paid advertising campaigns. It does not show you an in-depth analysis of backlinks. 2 in the world. Semrush for overall functionality. 4. 6. BuzzSumo’s competitive research tools are simple but effective. List Of Ahrefs Alternatives Appsumo Lifetime Deals. Compare your historical ranking positions with competitors' Hit the "Position History" dropdown to see a graph of your competitors' ranking progress versus yours. 'Clicks' shows the average monthly number of clicks on the search. The basis for so many key SEO metrics like domain rating, keyword difficulty, and anchor text analysis are backlinks. 3. Here is a quick summary of everything you can do with Ahrefs: Find the keywords that are most profitable for paid as well as organic search. It’s 100% focused on backlinks. Check for 140+ SEO issues. We want to first add a filter to exclude branded keywords – in this case, “moz”. Majestic SEO is an SEO software tool that specializes in link analysis. 3. 61%, Ahrefs at 72. In general, SpyFu is a great alternative to Ahrefs - Ahref's most complete competitor tool for keyword research. We have compiled a list of solutions that reviewers voted as the best overall alternatives and competitors to Ahrefs, including Semrush, SE Ranking, Similarweb, and Serpstat. For example, the pattern /b [aeiou]t/ will find words like “bat, bet, bit, bot, but” on a page. Ubersuggest has a free version that is useful. Use competitor research tools like Google Search Console, SEMRush, and Ahrefs to find your immediate competitors who rank for keywords that you already rank for. But… is Ahrefs worth your money in 2023? Find out in this detailed review along with its pros, cons and features. com. Explore their pricing page to learn more about it. One of the most popular Ahrefs alternatives is SEMrush. Ahrefs is a great tool for professionals. Audit your website, explore competitors, research keywords & backlinks - all in one place. From here, analyze each link manually. The first section you’ll see are the four metrics that fall under the heading “Backlink profile. You can use Ahrefs’ Site Explorer to: Analyze competitor link profiles to. Traffic Potential – The potential amount of search traffic your page can get if it ranks #1. 0. Turn the algorithm into a friend. In this video, we give a tutorial that details how to use Ahrefs to understand what your competitors are doing successfully and how you can take this, improv. SimilarWeb. To do this, we can use two of Ahrefs’ core metrics: Keyword Difficulty and Traffic Potential. Raven. What is Ahrefs? Ahrefs says that you don’t have to be an SEO professional to get more traffic,. Search volume – shows you how many times per month, on average, people in a given country search for your target keyword. SEMrush is the tool of choice for many SEO experts, if not Ahrefs; it offers many advanced features that. SE Ranking’s pricing policy is generous and flexible. WebSite Auditor. How to analyze keywords 4. Competitive analysis – With a tool like Ahrefs’ Site Explorer, you can get an insight into your competitors’ SEO strategy by seeing which keywords they rank for and how they earn backlinks. SE Ranking covers keyword and competitive research, on-page, off-page and tech optimization, content creation, local SEO and more. It has become one of the most popular and trusted tools in the digital marketing industry. Ahrefs starts at $99/month and is available in a 7-day trial version for $7. Get startedwith Semrush today. For some, the graphics and charts might be a better option, while for others, the tables might be easier to grasp. ahrefs. Depending on the mode selected, the Organic competitors report shows you: Competing websites that rank in the top 10 organic search results for the same keywords that your target gets the most traffic from. If we want to find keywords phrased as a. Comparison of Backlink Analysis The 10 Best Competitor Analysis Tools to Use in 2023 1. 1. Crayon is an artificial intelligence tool that can help with both competitor analysis and competitive intelligence. Start your free trial. Ahrefs – Keyword Explorer. Another thing I like about Ahrefs is that it also identifies the parent topic ("Parent Topic") for a particular keyword. Ahrefs is a popular SEO tool that utilizes AI to provide powerful insights into your website's SEO performance. Ubersuggest has a free version that is useful. Ahref comes close second to Semrush when it comes to SEO tools. It can research and analyze the backlinks, organic search, and paid search. For example, the pattern /b [aeiou]t/ will find words like “bat, bet, bit, bot, but” on a page. Export and add new keywords to your content plus monitor their rankings with our Keyword Rank Tracker. So for this example, the metrics look great, with high authority and a huge amount of. BuzzSumo 6. Ahrefs – Keyword Explorer. You can enter up to 10,000 keywords at a time in the Keyword Explorer, and it will output. ; How to Conduct an SEO Competitor Analysis Learn from your competitors’. Ahrefs featuresAhrefs is the best SEO tool for keyword research and competitor analysis. Competitor research is the next pillar of SEO, as it informs your overall SEO strategy and especially your content strategy and link acquisition strategies. Screaming Frog: Suitable Ahrefs alternative for experienced SEO professionals and bloggers: 6. Gauge the overall health of your site by understanding key metrics like Domain Authority and ranking keywords. Semrush is one of the most popular SEO tool suites out there. 3/ See keywords that bring you traffic. For example, you can use Ahrefs' Content Explorer to find the most popular and shared content of your competitors and analyze their topics, formats, headlines, and length. Their main features include keyword research tools, website audit tools for identifying potential issues with your. Ahrefs – how to use it? Here is a list of important Ahrefs features. , with over 1. On the other hand, Google Analytics focuses on web traffic analysis and conversion tracking, providing data on user behavior, demographic. io can be a great tool for finding keywords. Mangools is another one of Ahrefs competitors that’s more focused on keyword research and competitor analysis. Ahrefs [Best overall SEO tool] Ahrefs is one of the most popular all-in-one SEO tools. Keyword research basics 2. Ahrefs: Competitive Intelligence Tools. 0” page in Site Explorer. It also offers features for keyword research, competitor analysis, and site audits, making it a versatile tool for improving website performance and ranking on search engine results pages (SERPs). It provides a wealth of data on backlinks, referring domains, and anchor text, allowing users to uncover valuable insights into their own and competitors' link profiles. Keyword Difficulty (KD) estimates how hard it will be to rank on the first page of Google for a keyword on a scale from 0 to 100. Ahrefs allows us to thoroughly research the website and analyze its competition. Vlog #8: Competitor Analysis. Now, we have one more thing to check: ad spend in Google Search. Keywords Explorer helps you determine how hard it would be to rank in the top 10 search results for a given keyword. The Positions Explorer (the star of the. Mangools. Discover what keywords you and your competitors already rank for in Google search. Ahrefs Keyword Research. Ahrefs proves once again that it is the best tool for keyword research. This really helps improve your SEO strategy and drive traffic to your site. The keyword research is just about as sophisticated as Semrush, The competitive suite includes competitor display ads, affiliate research, lead gen research, estimated marketing spend and much more. But in our experiment, we found that GKP almost always overestimates “true” search volume and is only. Enhance your profit by using domain analysis tools, which will help you look into all the PPC/SEO competition and check the most valuable keywords. November 10, 2022. 1. Comparison Tool: Semrush Competitor Analysis. Find plenty of potential keyword opportunities using SEO Competitor Research and Keyword Research tools. I like that Semrush invests in ‘micro-tools’ like their SEO writing assistant (a Google Docs add-on for content optimization) and their Surround Sound SEO tool (to help you monopolize the SERPs, not just rank your page). 3. Ahrefs is an all-in-one research tool that can be used for competitor analysis in search engine optimization and content marketing. With the increasing costs of acquiring backlinks, this is a huge benefit. Ahrefs is a go-to instrument for virtual entrepreneurs and Search engine optimization execs having a look to support their site’s efficiency. It offers features such as keyword research, competitor analysis, backlink tracking, and site auditing. See how much traffic your competitors are getting. 1. Ahrefs is a powerful SEO tool that is designed to help website owners improve their online presence. In this article, I’ll put Semrush and SpyFu to the test and help you decide which SEO tool is better suited for competitor analysis. The 9 best rank trackers. This is largely niche dependent, but once you establish topical authority, generally speaking, you’ll need fewer backlinks. Best for: Marketers who want a more intuitive UI than Ahrefs. To see your competitors’ ad spend, go to the “Overview 2. Ahrefs is a powerful SEO tool that provides comprehensive data and analysis to help you optimize your website's performance in search engine rankings. If it's your first time using it, then you should know that the SEO software suite specializes in keyword research, competitor analysis, and paid advertising campaign optimization. It has 2986 servers across the world that helps to fetch accurate data for you. Use anchor text analysis to detect possible. Raven. 0 report. You can also opt for the Standard plan at $179/month, Advanced at $399/month, and Agency at $999/month. Ahrefs has the largest database of search queries globally. SpyFu; Ahrefs Competitors; Moz Competitors; SpyFu Competitors; The 3 Best Keyword Rank Tracking Tools: Semrush, AccuRanker &. The Standard plan, which costs $179 per month, includes more advanced features such as full site audits and access to the content explorer tool. New project setup is easy. It makes Semrush a better option to consider. competitor research; Ahrefs User Interface and Ease of Use. Seed keywords are the starting point of your keyword research process. Learn what keywords your website ranks for and compare how you stack up against competitors in the SERPs. Try Serpstat. Backlink anchor text — Analyze anchor texts to see how your competitors optimize their backlink profiles. Market Research; Competitor Analysis. Competitive analysis is a valuable aspect of keyword research tools like Ahrefs and Ubersuggest. Carrying out broken link analysis (both internal and external) is extremely easy in Ahrefs. Large image files. Find Competitors’ Keywords Using Ahrefs. Keyword Research. Google search rank trackingBulk Keyword Research.